Begins 9 September 2019!

The 10-day Business Book Proposal Challenge image

Got an idea for a business book? Wondering where to go from here? 

Take 10 days with a professional publisher to nail it. 

Day by day we work through each field of a book proposal document - by the end, you'll have absolute clarity on your concept, a compelling pitch, a convincing business case for the book, and you'll be ready to write!  

Plus, one winning proposal will be offered an all-expenses-paid publishing deal with Practical Inspiration Publishing.  

Let's make this book happen.  

  • Short daily videos with full details for each day's task
  • Supportive community in a closed Facebook group
  • Individual feedback and suggestions at every stage
  • Daily live check-ins to keep you motivated and on track

Here's what they're saying:  

"Doing the 10-day book proposal has made me fall in love with my business and helped me to articulate why I want to write this book. Alison is generous and totally dedicated to helping all challengers achieve the best possible proposal for their books. It gives real insight into what is needed to get a book accepted for publication. One of the most brilliant online courses I have ever done."  

"The way this 10-Day Challenge is structured is superb. I felt supported and motivated each day with clear instructions. The daily videos and online check-ins made it feel so much more personal than I’d expected.… I can’t recommend this challenge enough." 

"Your professionalism, delivered with enthusiasm and care for each author, has been vast. You’ve created a very safe and amazingly structured process to support people through an incredible journey. Your constant encouragement and personal feedback has been invaluable. The real icing on the cake for me is your skill in giving clear, direct and developmental feedback in a way that I knew was designed to help me succeed. Thank you." 

"I’d been procrastinating on my book proposal for several months when I signed up for the 10-day challenge. I’ll be honest - I wasn’t hopeful. How could ten days of remote accountability via Facebook get me to the finish line? I could not have been more wrong. The Challenge is about so much more than accountability - although that helps too. Alison’s daily videos are packed with useful tips and prompts; her daily FB Live catch up is a great added bonus and her feedback as you go through the process is absolutely invaluable. I can’t believe that in just ten days I have finished my book proposal! This is a brilliantly structured, well paced and thoughtful challenge and if you’re intending to write a business book, I have only one question for you: why haven’t you signed up already?" 

"You end up with a hugely detailed, professional, and well-thought-out book proposal, and a deep understanding of the business book market. Alison's warm approach also makes it genuinely enjoyable, keeping you motivated and excited throughout. Highly recommended."  

"During the 10 days I experienced a rollercoaster of emotions; fear, self-doubt, excitement, panic, elation and gratitude. Overwhelmingly gratitude! The challenge is brilliantly structured, the fellow writers amazingly supportive and Alison herself a wonderful blend of constructive feedback and encouragement. Sign up and be amazed!"  

"Taking the 10-day book challenge has been an experience that I am deeply grateful for. Alison's feedback is invaluable and the tasks keep you on track to go from an idea to an actual book outline. It pushes you and inspires you at the same time. I now have a book I am excited to write and know exactly what it will contain. I cannot praise or thank Alison enough for this experience."  

"A fabulous, productive and very enlightening 10 days."  

"So grateful to have been part of this journey, it's made me stop talking about it and start doing, I'm fired up to get this book published and the submission document I have now is such a valuable tool.'  

"I've been blown away by Alison's approach to building a book, and come away having grown from a blogger into a prospective writer. Her extensive publishing background shines through at every turn, where her dedication and encouragement along with 10 days of progressive tasks have motivated me throughout. I now have clarity as to how the book will integrate into my business, and I'm excited to get it written. Thank you Alison I've loved every minute!"  

"If you have a book inside you, taking part in Alison Jones's book proposal challenge is THE best starting point to getting the clarity and inspiration you need to get your book out into the world in a way that adds maximum value to your business...and you'll connect with a lot of lovely people in the process. Alison really knows her stuff and doesn't hold back in supporting you every step of the way!"

The 10-day Business Book Proposal Challenge

"One of the most brilliant online courses I have ever done."

"THE best starting point to getting the clarity and inspiration you need to get your book out into the world in a way that adds maximum value to your business."

"I can’t recommend this challenge enough."

£99 (+ VAT)


When does it start? The challenge begins on 9 Septebmer 2019 and runs for 10 working days (Mon-Fri for two weeks). If you want to be in with a chance of winning a publishing deal, you must submit your completed proposal by midnight UK time on Monday 23 September 2019. 

How much time does it take? On average around an hour each day - some challengers fix a regular time each day, others catch up when they can. It's all online, and it's designed to fit around running a business. 

How do you choose the winner? I'm looking for a strong, commercial concept, well presented, and an author who's credible and committed. 

What if I want to self-publish - why do I need a proposal? You don't need a proposal to self-publish, but going through the rigorous process of clarifying and presenting your book concept in this challenge will help you enormously as you write and promote your book. 

What do you mean by 'business book'? For the purposes of this challenge, a 'business book' is a book that you write as a tool to build your business. It can be on any topic - the Practical Inspiration Publishing list includes outdoor instructors, yoga teachers and parenting experts, as well as more traditional business-y roles such as HR experts, marketeers, consultants and coaches. What they all have in common is that they're experts in their field, and the book is designed to build their profile and their business. 

Is this challenge suitable for other kinds of books? No: other genres such as fiction or children's books have different submission routes. If you're writing other forms of non-fiction you'll find this challenge useful, but it's specifically tailored for business books.