"Simply brilliant... A must if you are serious about writing a business book."

Begins 15 January 2024

(early-bird discount until end October 2023!)

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Got an idea for a business book? Wondering where to go from here? 

Take 10 days with a professional publisher to nail it. 

Day by day we work through each field of a book proposal document - by the end, you'll have absolute clarity on your concept, a compelling pitch, a convincing business case for the book, and you'll be ready to write!  

Plus, one winning proposal will be offered an all-expenses-paid publishing deal with Practical Inspiration Publishing.  

Let's make this book happen.  

  • Short daily videos with full details for each day's task
  • Supportive community in a private group
  • Individual feedback and suggestions at every stage
  • Daily live check-ins to keep you motivated and on track

Here's what they're saying:  

"I can't recommend this challenge highly enough. What better way to write a book proposal than with the advice of an incredibly experienced and knowledgeable publisher? Alison's honest and thorough feedback helped to clarify my thinking and has completely transformed my book proposal. If you are thinking of doing this challenge, I can only say that there is nothing to lose and everything to gain."

"When you add Alison’s Business Book Proposal Challenge to your business book idea, something magic happens. Hard work and commitment work both ways. Alison works as hard as you do keeping you on task, giving insightful feedback, encouraging you to search deeper to continually improve. You move into a confidence zone starting with, “I might be able to write this book” to, “I think I can write this book” to, “look at me, I’m going to write this book”. All of this takes just ten days of commitment and at the end you have a completed Business Book Proposal - now that’s magic! Thank you Alison."

"I have done more in 10 days than I have in the last two years, talking about writing my book." 

"I can’t recommend the 10 Day Book Proposal Challenge highly enough. You’ll benefit hugely from Alison’s knowledge and experience, and from her direct feedback on the elements of your proposal as it develops. You also can’t fail to be inspired and motivated by the posts and feedback from others on the Challenge... such an energising and valuable experience. Just brilliant."

"I've been on other writing courses that were a huge let down. This challenge was not! Each day's assignments were clear and, yes, challenging - but in a good way. I learnt so much about my book, the market for it and my focus, in such a short time. It's also a fabulous structure for getting things done. No more procrastinating!"

Alison's 10 Day Business Book Proposal Challenge is an exercise in going from "average" to "great". Before working with Alison, I knew that what I had just wasn't enough, but I didn't know why. But the last two weeks have blown my mind: now I have a book proposal that is built on a solid foundation. In addition, I've been able to position my arguments succinctly, target my audience with clarity, and provide the rigor, structure, and flow that I felt had been lacking before. It hasn't been easy, but it was thoroughly enjoyable and it has really stretched my mind. Throughout, Alison was never too far away to provide guidance, input and critical thought. She's a maestro at pulling you back when you're drifting, getting you to say more with less, and giving you the courage to think on a higher plane, but with your feet firmly on the ground. It has been an absolute pleasure working with Alison and the community, and no doubt we'll be working together again." 

"Joining this 'write a book proposal' challenge has been one of the best decisions I've made... stop thinking about it, and jump in! Alison Jones's combination of challenge, support and humour has helped me move from 'dreaming' about a book to seeing it begin to take shape...Priceless!"

"Sometimes you wonder if you're really going to get any great insight when a product is so reasonably priced. Have no fear with this one, you're going to be blown away with the attention and care that you get during this challenge. Alison Jones brings deep expertise, genuine interest and constructive feedback that you can really work with to hone your message to the world. If you need to get your head around how to create a proposal in simple steps with a wise guru holding your head, sign up. Fast."

"Working on the 10-day Business Book Proposal Challenge with Alison Jones has been a delight. She's helped me to clarify andDoing the 10-day book proposal has made me fall in love with my business and helped me to articulate why I want to write this book. Alison is generous and totally dedicated to helping all challengers achieve the best possible proposal for their books. It gives real insight into what is needed to get a book accepted for publication. One of the most brilliant online courses I have ever done."  

"The way this 10-Day Challenge is structured is superb. I felt supported and motivated each day with clear instructions. The daily videos and online check-ins made it feel so much more personal than I’d expected.… I can’t recommend this challenge enough." 

"Your professionalism, delivered with enthusiasm and care for each author, has been vast. You’ve created a very safe and amazingly structured process to support people through an incredible journey. Your constant encouragement and personal feedback has been invaluable. The real icing on the cake for me is your skill in giving clear, direct and developmental feedback in a way that I knew was designed to help me succeed. Thank you." 

"I’d been procrastinating on my book proposal for several months when I signed up for the 10-day challenge. I’ll be honest - I wasn’t hopeful. How could ten days of remote accountability via Facebook get me to the finish line? I could not have been more wrong. The Challenge is about so much more than accountability - although that helps too. Alison’s daily videos are packed with useful tips and prompts; her daily FB Live catch up is a great added bonus and her feedback as you go through the process is absolutely invaluable. I can’t believe that in just ten days I have finished my book proposal! This is a brilliantly structured, well paced and thoughtful challenge and if you’re intending to write a business book, I have only one question for you: why haven’t you signed up already?" 

The 10-day Business Book Proposal Challenge

"I can’t recommend this challenge enough."

"One of the most brilliant online courses I have ever done."

"THE best starting point to getting the clarity and inspiration you need to get your book out into the world in a way that adds maximum value to your business."


How much time does it take? On average around an hour each day - some challengers fix a regular time each day, others catch up when they can. It's all online, and it's designed to fit around running a business. 

How do I win?
If you want to be in with a chance of winning an all-expenses paid publishing deal, you must submit your completed proposal by midnight UK time on the Monday following the end of the Challenge. I'm looking for a strong commercial concept, well presented, and an author who's credible and committed. 

What if I want to self-publish - why do I need a proposal? You don't need a proposal to self-publish, but going through the rigorous process of clarifying and presenting your book concept in this challenge will help you enormously as you write and promote your book. 

What do you mean by 'business book'? For the purposes of this challenge, a 'business book' is a book that you write as a tool to build your business. It can be on any topic - the Practical Inspiration Publishing list includes outdoor instructors, yoga teachers and parenting experts, as well as more traditional business-y roles such as HR experts, marketeers, consultants and coaches. What they all have in common is that they're experts in their field, and the book is designed to build their profile and their business. 

Is this challenge suitable for other kinds of books?
No: other genres such as fiction, cookery, humour or children's books have different submission routes - and they're outside my expertise! If you're writing other forms of non-fiction you'll find this challenge useful, but it's specifically tailored for business and self-development books.

Alison Jones

People really seem to like it...

"You end up with a hugely detailed, professional, and well-thought-out book proposal, and a deep understanding of the business book market. Alison's warm approach also makes it genuinely enjoyable, keeping you motivated and excited throughout. Highly recommended."  

"During the 10 days I experienced a rollercoaster of emotions; fear, self-doubt, excitement, panic, elation and gratitude. Overwhelmingly gratitude! The challenge is brilliantly structured, the fellow writers amazingly supportive and Alison herself a wonderful blend of constructive feedback and encouragement. Sign up and be amazed!"  

"Taking the 10-day book challenge has been an experience that I am deeply grateful for. Alison's feedback is invaluable and the tasks keep you on track to go from an idea to an actual book outline. It pushes you and inspires you at the same time. I now have a book I am excited to write and know exactly what it will contain. I cannot praise or thank Alison enough for this experience."  

"A fabulous, productive and very enlightening 10 days."  

"So grateful to have been part of this journey, it's made me stop talking about it and start doing, I'm fired up to get this book published and the submission document I have now is such a valuable tool.'  

"I've been blown away by Alison's approach to building a book, and come away having grown from a blogger into a prospective writer. Her extensive publishing background shines through at every turn, where her dedication and encouragement along with 10 days of progressive tasks have motivated me throughout. I now have clarity as to how the book will integrate into my business, and I'm excited to get it written. Thank you Alison I've loved every minute!"  

"If you have a book inside you, taking part in Alison Jones's book proposal challenge is THE best starting point to getting the clarity and inspiration you need to get your book out into the world in a way that adds maximum value to your business...and you'll connect with a lot of lovely people in the process. Alison really knows her stuff and doesn't hold back in supporting you every step of the way!"

10-day Business Book Proposal Challenge